Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being compared to past rebranding controversies like Bud Light’s.

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...

After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...

The new Jaguar Type 00 is our first look at the cars this famous and headline-grabbing British brand will launch in late 2025 ...

“Woah, just kidding!” an insider close to the campaign revealed. “Thought we’d brighten up the end of a miserable year with a ...

To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...

In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...