Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...
The new Jaguar Type 00 is our first look at the cars this famous and headline-grabbing British brand will launch in late 2025 ...
Jaguar’s transformation from a heritage automotive brand to an all-electric luxury pioneer is nothing short of remarkable.
After all, China’s newcomer brands are rapidly displacing American, European and other Asian ones there as their EV ...
In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Kia's new Tasman pickup has fired up internet warriors, with lots of opinions flying about. But there's so much more to the ...
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He ...
The BBC's international business correspondent Theo Leggett considers the changing fortunes of Jaguar, as it embarks on a ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...