The new concept vehicle has definitely raised a few eyebrows. Jaguar releases never-before-seen images of controversial new ...

Jaguar is set to debut its new EV in 2025 after it spent this year whipping up a storm of controversy over a rebrand. Will it ...

The rebrand does include a nod to the brand ... As a brand, Jaguar has a storied history going back to 1935, when the first-ever Jaguar car hit the market. Throughout the 20th century, the ...

Gorgeous pays for itself in the first five seconds.”  The rebrand was not woke. It had the air of a perfume ad. But not everyone appreciated the smell. Detroit News rated Gorgeous the “most obnoxious” ...

Though it briefly rallied after the airing of the controversial commercial, Jaguar car stock is substantially in the red by ...

(CNN) – Jaguar has revealed its Type 00 concept car. The car is the first glimpse of a new electric vehicle following the company’s controversial rebrand. The Type 00 (pronounced “Type Zero ...

Jaguar launched the concept for a new electric car this month - Jaguar/PA Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers ...

I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting ...

Angela Molton, 62, believes the rebrand has damaged the image of what ... While Molton enjoys her current car, a Jaguar F-Pace, her feelings towards the advert are so strong that she has vowed ...