There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Chery Automobile Co is preparing to bring its upmarket Jaecoo brand to JLR's home market, where the Chinese carmaker hopes to ...

J LR is making plenty of noise with its marketing campaign for the reinvented Jaguar, but it's also working on more ...

Jaguar Malaysia (JLR Malaysia) has been named JLR’s Retailer of the Year for the Asia Pacific region for the fifth time and ...

Luxury carmaker teams up with Dow and Adient to develop 'closed loop' process for reusing polyurethane foam in its car seats ...

After an attempted brand makeover came in for criticism, Jaguar Land Rover now faces a new threat: its Chinese partner wants ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...