Jaguar 'woke' rebrand is a 'significant risk' and has caused used car sales to drop - 'Not encouraging!' The Mi-32 isn’t just ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

A Google Shopping ad featuring a nonbinary social media influencer sparked online backlash after it was reposted to X by a ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

An out-of-the-box ad-film in a market boxed in by convention was bound to make people gasp. It’s high-risk, high-return ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...

Critics have accused the company of going “woke”. Mr Mardell said the Type 00, which discards Jaguar’s traditional curves for ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

A new Google advertisement is receiving backlash for the use of a "nonbinary" influencer to promote Christmas shopping.