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Demure, Lebron and TikTok

USA TODAY on MSN · 2d

'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

HELLO BEAUTIFUL · 11h

‘Demure’ Crowned The Word Of 2024 By Dictionary.Com Thanks To Beauty Influencer Jools Lebron

Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.

Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.

How ‘Demure’ Became 2024’s Word of the Year

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

2d

'Demure' named as 2024 word of the year by Dictionary.com

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

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