TikTok star Jools Lebron is responsible for its virality this year. "Demure" is officially Dictionary.com's word of the year for 2024. Watch Party Newsletter What to watch Win $100 💵📚 Celeb ...

"Demure" is Dictionary.com's word of the year, with all the credit for its popularity going to lifestyle and beauty influencer Jools Lebron and her catchphrase, "very demure, very mindful." ...

Dictionary.com just announced the 2024 Word of the Year and their choice feels very "demure.". Earlier this year, viral TikTok content creator Jools Lebron shared a video explaining how she goes ...

Lebron, who has become a social media star on the back of the video, acknowledged the announcement of ‘demure’ as the word of the year as she reposted the news on her Instagram Stories on ...

Lebron, who has become a social media star on the back of the video, acknowledged the announcement of ‘demure’ as the word of the year as she reposted the news on her Instagram Stories on ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year.. The announcement, made Monday on the platform's website ...

The word demure, meaning shy, reserved, or modest, skyrocketed in popularity after lifestyle and beauty influencer, Jools Lebron, 31, used it in a viral video shared on Aug. 5. Menu 2025 Women To Know ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work."Very ...

The word ‘demure’ has been announced as the 2024 Word of the Year by Dictionary.com. The term topped the platform’s annual list after its popular use on social media in recent months ...

Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze.. The word of the year is "demure," which has been ...

In an announcement Monday, the site said that the word experienced a “meteoric rise in usage” in 2024 — up 1,200% between January and August — a spike that was largely attributed to TikToker and ...