That’s exactly what’s happening right now with the new 2025 MacBook Air, released in March. The 256GB version launched at $999 but for Prime Day, Amazon has dropped the price to $849. This is not only the lowest price ever for this model, but it’s also half the price of the least expensive MacBook Pro which starts at $1,699

Amazon's Prime Day sale has seen the latest MacBook Air slashed to its cheapest price ever, beating retailers including Apple, Argos and Very

Apple’s all-new budget phone has just received its biggest price cut yet, bringing it less than £500 for the first time since it launched in February. It’s better than the iPhone SE in every way. In his review, tech critic David Phelan said it's “not an upgraded iPhone SE,” but “an awful lot more, from more storage to a bigger display.”