Is it a coincidence that the Super Bowl 59 logo has the same colors as the two teams playing in the big game? Some fans don’t think so. Is it a coincidence that this year’s Super Bowl LIX logo turns out to have the exact same colors of the teams playing?

Conspiracists suggested that the league changed their mind about who they wanted in the Super Bowl after Chiefs tight end Travis Kelce started dating pop superstar Taylor Swift. Defenders of the theory thought it still held, with the purple color referencing the color scheme of Swift’s “Speak Now” album.

The Divisional Round is in the books. In the AFC, the Kansas City Chiefs beat the Houston Texans 23-14 while the Buffalo Bills edged a nail-biter against the Baltimore Ravens, 27-25. In the NFC,

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles.

What is the Super Bowl logo conspiracy theory? The Super Bowl logo conspiracy theory has it that the colours of each year's logo predict which teams will make it to the final. Thi