How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Opportunistic rivals are likely to pounce for the best clients and talent. Workers are advised to brush up their skillsets in ...
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...
Promising to combine two titans’ expertise in media, creative, and digital services, the merger is being touted as a win for ...
Amid the Omnicom-IPG merger, here are a few lessons that The Office can teach us about managing marriage of different ...
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...
Omnicom and IPG sent shockwaves through the advertising sector when they announced a $13bn merger on Monday. Ali Lyon looks ...
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger — predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ...
IPL merger may drive efficiency and innovation, it could also disrupt client-agency relationships, lead to job losses, and ...