Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
Everything we know so far about the Omnicom-IPG mega merger
Omnicom and IPG expect to make $750m (£587m) in “annual cost synergies”, and there was no immediate word on where the cuts may fall. The combined company is expected to have a stock market capitalisation of more than $30bn (£23bn).The deal is expected to close in the second half of 2025, the companies said.
Agency leaders have their say on consequences of Omnicom-IPG deal
A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the motives – and what it means for them.
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry. What's on deck: But first, a new ad-venture. If this was forwarded to you, sign up here.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
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Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
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Omnicom-IPG merger: A Christmas sugar hit followed by a strict diet?
Much has been written this week about the plan to combine Omnicom’s Omni and IPG’s Interact behavioral tools, IPG’s ...
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun ...
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
Omnicom-IPG–8 potential client conflicts
The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.
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Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt
While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...