The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling follows a radical rebranding and ad campaign that sparked backlash on social ...

Jaguar showcases its first electric luxury car, the Type 00, amidst recent rebranding controversy, signaling a bold move ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.

Moreover, they also criticized the new logo and advertisement. In the midst of all of this criticism, Rawdon Glover, the managing director of Jaguar, supported the company's new makeover.

Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.

Jaguar’s new all-electric 4-door GT, based on the Type 00 concept, will be unveiled by late 2025 and arrive at showrooms ...