It’s no secret that Hailey Bieber is the queen of glowy, dewy, glazed donut skin. But besides her own rhode products, she’s got a couple of secret weapons in her skincare arsenal. One such product is the COSRX Advanced Snail Mucin Glass Glow Hydrogel Face Masks,

While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction.

The limited-edition flavor follows the release of its six existing tints: Ribbon, Toast, Raspberry Jelly, Pbj and Espresso.

In a campaign to promote her new Lemontini Peptide Lip Tint Wednesday, Hailey Bieber posed in a black bikini accessorized with a custom gold belly chain adorned with the name of her billion-dollar beauty company.

Hailey Bieber offered her hot take on the butter yellow trend, calling the shade "played out." "It's not butter yellow because it's LEMON," the Rhode founder wrote in response to comments about her brand's latest lip launch.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.