CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division. This partnership follows a competitive agency pitch and will focus on ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whethe ...

BU, India sub-continent, Haleon, outlined the initiative’s vision, stating, "In India, access to quality healthcare is often ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient ...

From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for ...

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and ...