Media is playing a growing role in our lives, fast becoming 100% addressable, 100% shoppable, and 100% accountable. At dentsu, we call this the algorithmic era of media. A better supply chain starts ...

We estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in ...

Earlier this month, dentsu took home the Generative AI Innovation award at the Microsoft Advertising Partner Awards in New ...

In a digital world dominated by algorithms and data ownership concerns, a new player is emerging to redefine the landscape: Bluesky. Born out of a desire to decentralize social media and put control ...

Media has evolved from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era.

Sophisticated algorithms are driving today’s media evolution. As media permeates our lives, it is fast becoming 100% addressable, 100% shoppable, and 100% accountable. At dentsu, we call this the ...

Report finds “Dentsu places media and marketing innovation at the center of its clients’ audience and brand activations," with holding company receiving highest score in Strategy category among ...

We always put the biggest challenges at the heart of how we design partnerships. We innovate to drive immediate performance and long-term transformation. The brands with the best experience win. We ...

We pioneer in media to build modern businesses, by getting brands closer to the people that matter.