While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the ...

Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest ...

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and ...

Marketers’ deep understanding of customers and what motivates their behaviors allows them to “see around corners” on behalf ...

Pilot marketing campaigns are a critical component of successful marketing strategies, providing a low-risk opportunity to ...

Join Deluxe and Chief Marketer as we dive into the complex world of trigger marketing. In this discussion, we’llexplore how to implement trigger marketing strategies that resonate with clients and ...

SOV can significantly enhance competitive analysis. This often-overlooked measurement can provide a comprehensive view of a brand’s market presence, helping marketers understand how well their efforts ...

In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make ...

The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...