In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

What do you have in store for your content marketing program this year? If you're want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. The report was based ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

You hear them every day, but they're usually not remarkable—unless they're bad. Voiceovers are everywhere. And voiceover trends are changing. There is increased demand for accents, and the demand for ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...