For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees ...

The indie digital agency Overdrive Interactive named Rob Murray CEO. Before this appointment, he held CEO roles at iProspect ...

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

President-elect Donald Trump has tapped Federal Communications Commissioner Brendan Carr, a Republican who opposes regulating broadband providers but wants to police social media companies, to lead ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...