Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

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Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

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Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.

Today's post is about new research released this morning about the role "news influencers" posting on social media are having on America, and based on one of its findings, you might want to take ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

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