Brands are clamoring for one signal above all else: show title data. CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers ...

New Feature Boosts Precision and Efficiency in Video Quality Assessment for Media Companies, Broadcasters, and Streaming Service Providers ...

Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN ...

Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. They have found that ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.

With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable ...

Zixi, the industry leader for reliable, live broadcast-quality video over IP networks and provider of the award-winning Software-Defined Video Platform (SDVP®), today announced that SPOTV, a prominent ...

Modern content pirates are smart. They have a deep understanding of the technology used by their victims and of the anti-piracy and cybersecurity solutions built to stop content theft. As we approach ...

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVOD programming to identify global content trends and changes over time.

Comcast has cut the cord from its own cable networks, the first major studio to sign away its linear TV assets for a future almost entirely based on streaming. The move has been widely viewed as bold ...