A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech football is projected to continue their current recruiting tear after landing five-star offensive lineman Felix ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The truth is, college football has been on this NFL trajectory for a while. The recent recruiting headline was just a ...

On the heels of watching four-star 2026 prospect Jamarion Carlton become a priority recruit for Texas Tech and Baylor after ...

The Big 12 football media days are taking place on Tuesday and Wednesday from Frisco, Texas. Follow along for live updates from the event: ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

College revenue sharing began on July 1st, nobody could have foreseen the instant impact it would make on the recruiting side ...