‘Wicked’ and the Merchandising Juggernaut That Eclipses ‘Barbie’
Starbucks has an enormous “Wicked” line that includes bedazzled tumblers and two themed drinks: Glinda’s Pink Potion and ...
Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box office
With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So ...
Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’
In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into ...
No Barbenheimer: Wicked and Gladiator 2 succeed but ‘Glicked’ fails to match last year’s blockbuster mash-up
The ‘Wicked’ and ‘Gladiator 2’ double-bill may not have lived up to 2023’s Barbenheimer hype, but it still managed to breathe ...
How Wicked became this year’s Barbie
Sound familiar? As with the famous Barbie vs Oppenheimer battle that got millions back into cinema seats around the globe ...
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Are you holding space for 'Wicked'? Here's the 411 on the Ariana Grande, Cynthia Erivo movie
Forget Barbie Pink Summer – it’s a "Wicked" pink-and-green fall. Actually, it's been pink and green all year as "Wicked" fever has been hard to escape, with its advertisement blitz and a seemingly ...
Column: ‘Wicked’ box office proves Hollywood needs to take family films seriously again
Hey, Hollywood, don't throw the baby, or at least the 8-year-old, out with the bathwater. Strong 'Wicked' opening shows ...
Glicked Vs. Barbenheimer: ‘Wicked’ And ‘Gladiator II’ Box Office Preview Numbers Trail Below ‘Barbie’ And ‘Oppenheimer’
Wicked” and “Gladiator II” both drew less in Thursday previews than their “Barbenheimer” counterparts, but are still expected ...
‘Wicked’ is a box office hit and a likely awards contender. Here are the takeaways
Once in a while, the box office needs a jump start, and it got one over the weekend with the combined appeal of “Wicked” and ...
Box Office: ‘Wicked’ Opens to Record-Setting $114 Million, ‘Gladiator II’ Starts Strong With $55.5 Million
“Wicked” collected an additional $50.2 million at the international box office, bringing its global tally to $164.2 million.
‘Wicked’ casts a spell on box office with $46M opening, topping ‘Gladiator II’
The musical fantasy, starring Ariana Grande and Cynthia Erivo as witches Galinda and Elphaba, is based on the Broadway ...
‘Wicked’ and ‘Gladiator,’ or ‘Glicked,’ lift weekend movie box office results
With a combined $270 million in worldwide ticket sales, “Wicked” and “Gladiator II” breathed fresh life into a box office ...