WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
2 days ago — Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are …
November, 2024 - More About Advertising
The alternative voice of advertising, marketing and media. McCann raids Burnett for top North America creative post. Javier Campopiano hasn’t let the grass grow under his feet since …
Digital experiences: do we all need a ‘frustrated’ button?
2 days ago — In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products outweighs considerations of functionality and ease …
September, 2024 - More About Advertising
Sep 30, 2024 — The alternative voice of advertising, marketing and media. At More About Advertising we aim to bring you the inside track on what really matters in the world of …
APA CEO Steve Davies: what clients want from advertising …
Nov 21, 2024 — The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. When the APA …
Nick Manning of MMC: New ANA Programmatic study - More …
Dec 18, 2023 — We've now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies …
Are the big ad holding companies still holding up?
Oct 24, 2024 — For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time up? …
George Parker: brand or sales? - More About Advertising
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up the snakes and bent wire coat hangers in the …
Analysis - More About Advertising
The alternative voice of advertising, marketing and media. MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts
Mars launches global ad review of nearly everything
Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. WPP's Mediacom (now …