McCann wins IKEA global brief - More About Advertising
Sep 14, 2023 · McCann has been appointed as IKEA's first global ad agency although the company will continue to work with other agencies in some markets. Mother handles IKEA in the UK. The account will be run out of McCann Spain. IKEA says it wants to "streamline" its agency operations. It's not uncommon for a big global client
Cadbury’s ‘Worldwide Hide’ takes the easter egg hunt global
Mar 21, 2022 · VCCP’s easter campaign for Cadbury lets you hide a three foot virtual egg anywhere in the world and then create a personalised clue to help someone find it. You can then choose to have eggs delivered in real life, thanks to an Amazon tie-up. There’s also a partnership with Manchester United, including a three metre
Talon Outdoor: a new manifesto for Smarter as Standard out of …
Mar 21, 2018 · At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of …
Mother takes KFC Tower Burger to new heights
Feb 5, 2024 · KFC's new campaign from Mother takes the "Tower Burger" name and runs with it. The TV, social and special-build OOH play with the idea that the outsize burger is too big for traditional media to handle. TV is accompanied by a heavy metal tune, Disturbed’s “Down with the Sickness,” which rams home the point. Phoebe
Founder Daglish quits Bountiful Cow media agency
Nov 17, 2020 · By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the agency in the past few weeks. He has left Bountiful Cow amid what is thought
Emma Hall - More About Advertising
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
DHL takes Coldplay on tour in new ad by 180 Amsterdam
Oct 3, 2022 · This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. 180 Amsterdam’s ad shows a DHL driver charging her electric truck before heading out on the road, singing along to the Coldplay track “Yellow.”
Best Ads of the Year - More About Advertising
May 23, 2023 · The alternative voice of advertising, marketing and media
Halifax goes behind closed doors in latest NCA ‘It’s a people thing ...
Jan 16, 2023 · Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s moved on to a 7.13pm thing, showing an assortment of homes behind supposedly closed doors at that hour – in one take seemingly – ending with hard-working Halifax call centre staff still people-thinging into the evening.
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